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Presentation

Building for growth: Establishing a foundation of experimentation

Speaker

Elena Verna Growth Advisor at SurveyMonkey and Malewarebytes
On Demand

Businesses struggle with connecting the dots between why customers act the way they do, and the internal perception of why customers do what they do. In this session, learn how to apply scientific methods to drive growth and build a successful, impactful and inclusive experimentation culture.

You'll learn: 

  • How to build predictability and sustainability of growth with the right experiments
  • How to build a strong repository of what works and what doesn't for your customers
  • The best tools for small teams that don't have development resources

 

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